Ayala Center Cebu once again celebrates Earth Hour, the mall’s annual participation to the effort organized by WWF (World Wildlife Fund) that encourages households and businesses to turn off non-essential lights and other electrical appliances for 1 hour to raise awareness towards the need to take action on climate change.

Last year, Ayala Center Cebu , together with the Cebu Business Park , was able to save 3,661 kwh or an equivalent CO2 emission reduction of 702.55 kg for this initiative. Earth Hour 2011 will raise the bar and go beyond the hour by working hand in hand with the mall’s merchant partners for a year-long campaign for a sustainable environment. With this, Ayala Center Cebu has prepared various activities for all of us to join and pitch in our contribution to this cause.

To start with, let us support Earth Hour by SWITCHING OFF our own non-essential lights on March 26 from 8:30PM to 9:30 PM. The mall will SWITCH OFF again 70% of the lights at the common areas and some equipment such as elevators, escalators and water features. Restaurants can use alternative lights on the tables and are encouraged to place glow sticks or any glow in the dark items inside their stores.

Going beyond Earth Hour, Ayala Center Cebu encourages you to participate in there other activities as well:

Merchants Green efforts, March 16-25: A contest for all ACC merchants to share their innovative efforts in helping reduce environmental impact. Top five (5) best and most relevant efforts will be selected and awarded during the Earth Hour party on March 26. Each best entry will get P3,000 worth of eGC and Five (5) pcs. Ayala Cinema Passes.

Beyond the Hour Contest from March 18-25: Thru Ayala Center Cebu ’s Facebook Page (http://www.facebook.com/AyalaCebu) , shoppers can participate by posting their small acts for Mother Earth. It may be a simple text describing the act or effort or a photo which can be uploaded. Ten (10) best acts/efforts from both written and photo categories will be selected and awarded with Gift Certificates during the Earth Hour party.

Earth Hour Countdown at The Terraces, March 26: This will be led by CHI Management Heads, WWF Representative, ABCCI President, Business partners and the merchants. Glow-in-the-Dark I Commit to Go Beyond the Hour Wall, percussionists, fire dancers, Capoiera demonstrations, some games and prizes will be prepared for everybody.

Together our actions add up and we can make a difference. So what are you waiting for? Mark your calendars and have a meaningful and worthwhile Earth Hour Celebration only at Ayala Center Cebu as they celebrate Earth Hour beyond the hour!